As a digitally rich business with lots of data regularly being uploaded onto its website, IceTime.tv needed a website server with a large storage solution to support the amount of action packed videos and images being uploaded and an internet connection to allow live streaming and a fast upload speed. Furthermore, Icetime.tv also experienced difficulty at peaks times, particularly when ice hockey games were taking place. With a high amount of traffic visiting the website to stream live ice hockey games in various locations worldwide, downtime is unacceptable, especially when customers have paid for a service. IceTime.tv therefore needed a product to ensure that this did not happen.
IceTime.tv’s employees also sought after an application to increase collaboration and communication between team members. This was particularly important for colleagues, volunteers, freelancers and ice hockey clubs across the UK, who do not work from a central office location and needed access to information during the week before an ice hockey game, usually hosted on the weekend.
IceTime.TV is a recent client who quickly needed the support of Net Support UK and sister company, Spectrum Internet, to deliver a number of combined products and solutions in order to secure the delivery of streaming its ice hockey content. As a startup, Icetime.tv is a forward thinking company that is open minded with taking advice on the latest technologies to better its online channel for its customers. Realising the importance to secure the basics initially, IceTime.tv looked to Net Support UK for a number of Microsoft products.
Moving IceTime.tv to the Cloud was the first step taken by Net Support UK, who decided that the best solution would be to use Microsoft Azure, a service that allows flexible power to increase and decrease storage dependent on content usage and demand. Performed automatically by Azure, this ensures that there is enough power and storage to cope with the amount of traffic visiting and web content being uploaded onto the website on busy match days. However, Azure is also a very cost efficient product which also scales down on non-game days, saving the startup money when the service is not needed.
Net Support UK also recommended that IceTime.tv use Office 365 and PowerBi to further its success in online streaming. Equipped with Office 365, IceTime.tv is able to share documentation online using Microsoft Word, PowerPoint and Excel. Furthermore, Project is a very useful utensil supplied with Office 365, which will benefit the IceTime.tv team with collaborating and sharing key information between the team prior to an ice hockey game. PowerBi has also allowed the IceTime.tv team to analyse its data and identify where fans are watching from how they use the service and if they return to watch other games.