This is a great step in the right direction, and should satisfy most users. Microsoft is not backing away from automatic updating, and given the historic experience of consumer patch installation, this is probably the right move. Unpatched systems represent something of a public health hazard, thanks to their participation in spam and denial of service botnets, and given the choice, there are many users who will for no good reason defer updating endlessly.
Automatic installation greatly reduces the threat posed by Windows 10 machines, and the new settings should go a long way toward ensuring that systems aren’t rebooting in the middle of live broadcasts or when up against an urgent deadline, whilst still ensuring that Windows 10 overall remains up-to-date.
The main point to consider from a business standpoint is update size and the ability for updates to eat a lot of bandwidth. The features alone in the update a worth the pain of updating, let alone the general performance and stability updates that Microsoft have done under the hood.
From a sales point of view, this update focuses on 3D art and VR, and this is a good opportunity to start showcasing these attributes, and being able to push into the graphics and design market that Apple has dominated for so long. Our existing customers who want a smarter and faster yet secure way to use their machines, should be using Windows 10 Creators update if they’re not already.