With an ever changing and evolving market and the massive amount of data available, your sales team’s job of knowing their customer base isn’t easy.

Sorting through data sets, spreadsheets and different software can slow them down, holding back the growth and success of your company.

That’s not all:

In fact, 90 percent of sales reps associate missed opportunities with the inability to leverage all available information.

Sales teams that succeed with data do two things very well:

Firstly, they use predictive analysis to look beyond interactions and gather data on customer behaviour to predict where future sales will go.

Second, they use metrics like geo-location, product IDs, order numbers and churn rates to unlock powerful insights into which sources of sales leads are truly driving your business growth.

Businessman in a busy City

But you’re probably wondering:

“How do I easily identify customer insights and metrics that will help our sales team succeed?”

Microsoft Power BI in Office 365 can do this.

Power BI enables your sales reps to collect, combine and see all their data in one place. It’s cloud-based and compatible with 59 different applications, which simplifies the process.

Here are 3 ways data visualisation with Power BI can transform your sales process:

1. Get Reports & Trends in Minutes with Microsoft Power BI, to Develop Your Upcoming Sales Strategies

Companies are always trying to find new ways to increase productivity.

For a sales team, that can mean eliminating difficult and time-consuming manual reports and replacing them with software that can sort through data from a whole range of sources and produce actionable insights.

Good news:

In Power BI, complex pipeline reports and sales trends can be generated in hours, minutes and sometimes seconds.

Leaving you and your team plenty of extra time to follow up with the best qualified leads and review & develop thoughtful future strategies.

Employees in a meeting using Microsoft Power BI on laptops

2. Share, Add & Analyse Data Across Departments for Important Information to Help Your Sales Efforts

You see:

For your sales team to succeed, they need access to data that’s held by other departments across your business.

Here’s why:

When a sales team can see where marketing efforts have succeeded, for example, they can more effectively realign their strategies.

Because Power BI supports nearly 60 applications, different departments can import the data they’ve collected to share with each other and provide deeper insight.

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your business data?

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3. Use Actual Data to Set Realistic & Attainable Sales Targets

In an ever-changing market, setting realistic sales targets can be challenging.

Especially when your sales success depends on variables like region, month and customer segment.

Power BI eliminates the difficulty by gathering past and present data—in one place—so you can set attainable goals for the future.


Your sales team already know how to close a deal.

Using data visualisation can help them learn as much as possible about how customers are interacting with your products. Using the insights they get from your data, to develop fully-informed pitches and email messages that lead to increased earnings for your company.

Bring your data to life with Microsoft Power BI